Midterm Sample free essay sample

The experience curve refers to the a. learning by doing technique. b. companys overall experience in a particular industry. c. systematic lowering of the cost structure and unit cost reductions. d. diseconomies of scale caused by inexperienced workers. e. increases in unit costs experienced over time. 4. Most embryonic industries arise from a. a technological breakthrough. b. serendipity. c. patents. d. government research. e. university research and development programs. 5. In general, different markets a. develop at similar rates. b. evelop at different rates. c. develop at lower than anticipated rates. d. develop at higher than anticipated rates. e. none of these choices. 6. Which of the following factors tends to accelerate customer demand for a product? a. The products relative advantage b. The products compatibility c. The simplicity of the products use d. The degree to which a product can be experimented with e. All of these choices ____ ____ ____ ____ ____ 2 Name: ___________ _____________ ____ 7. We will write a custom essay sample on Midterm Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The razor-and-blade strategy was pioneered by a. Procter Gamble. . Sony. c. Toyota. d. Ford. e. Gillette. 8. A localization strategy is based on which of the following ideas? a. There is a convergence in the tastes of consumers in different nations of the world. b. There are substantial economies of scale to be realized from centralizing global production. c. Consumer tastes and preferences differ among national markets. d. There are cost advantages associated with manufacturing a standard product for global consumption. e. Competitive strategy should be centralized at the world head office. . Disadvantages of a global strategy include a. lack of local responsiveness. b. inability to engage in global strategic coordination. c. failure to exploit experience curve effects. d. lack of control over quality. e. inability to realize location economies. ID: A ____ ____ ____ 10. A company pursuing a strategy of vertical integration may expand its operations a. backward into an industry that produces inputs for the companys products. b. forward into an industry that uses, distributes, or sells the companys products. c. aterally into an industry that competes with the companys products. d. A and B. e. A and C. 2 ID: A BUS 478 Midterm Sample Questions Answer Section MULTIPLE CHOICE 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. ANS: ANS: ANS: ANS: ANS: ANS: ANS: ANS: ANS: ANS: E B C A B E E C A D PTS: PTS: PTS: PTS: PTS: PTS: PTS: PTS: PTS: PTS: 1 1 1 1 1 1 1 1 1 1 REF: REF: REF: REF: REF: REF: REF: REF: REF: REF: p. 60 p. 60 p. 113 p. 183 p. 188 p. 189-190 p. 222 p. 263 p. 266 p. 295 OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: 2. 3 2. 3 4. 1 6. 3 6. 3 6. 3 7. 2 8. 3 8. 4 9. 3 | 9. 4 | 9. 5 1